The Home Baking Business Academy

Terms and Conditions

Below are the terms and conditions which apply to all our services and you the customer agree to these unconditionally when undertaking provision of any of these services. Our terms and conditions are subject to change and apply to all of our customers and we regret that individual exceptions will not be made under any circumstances.

You are advised to check with your mortgage advisor or landlord prior to purchasing any courses. We are not responsible, and cannot make refunds, should you subsequently discover that you do not have permission to open your home baking business.

The Home Baking Business Academy Membership

All content on our websites, Facebook, and other social media platforms is the intellectual property of Annie Bennett & The Home Baking Business Academy. By becoming a member of The HBBA, you agree not to replicate any of this content other than for your own business use. You also agree not to share and resources or zoom links with a third party, with or without commercial gain.
Members are encouraged to join the members only Facebook group and the Whatsapp group. Members should sign up with the email used to purchase the membership.
Membership runs monthly, payments are taken from the bank details entered when signing up.
Members who previously signed up to 6 and 12 month sign ups, their memberships will automatically renew after those time periods, unless you notify us 48 hours before your renewal date. There are no refunds or partial refunds should you wish to leave the society before the end of the initial sign up period. These are no longer offered to new members.
Welcome boxes for 6 and 12 month sign ups are subject to availability and contents may vary. Subsequent 6 and 12 month sign ups will also receive goody box, though some contents may be replicated.
Should you wish to cancel your membership, please contact us via the website at least 48 hours before your next payment is due.
Where masterclasses are booked, we can’t be held responsible for unforeseen circumstances which may prevent the training from happening. If such a cancellation occurs, we will do our best to reschedule as soon as we can.
Members will be regularly encouraged to inform us of any training needs that would find useful. Admin will endeavour to put in place training should there be enough interest shown amongst other members. We will be unable to provide 1:1 training for any members, these can be booked as private one to one sessions at an extra cost.

HBB Academy Brighton Day — Terms & Conditions

Please read these before booking your place. They’re here to make sure everyone knows where they stand, and to protect both you and the Academy.

Booking & Payment

Places are confirmed once full payment or the first instalment of the pay in 3 option has been received. Booking is subject to availability — places are limited to 20 and are allocated on a first come, first served basis.

The pay in 3 option is available until Friday 3rd May 2026. If you choose this option, you will be charged every month for three months, and all three instalments must be paid in full before the event. Places where payment has not been completed by Friday 3rd July 2026 may be released to other members on the waiting list.

Cancellation & Refunds

All ticket sales are final and non-refundable. If you are unable to attend, you are welcome to transfer your place to another current Academy member, provided you notify me in writing by Friday 3rd July 2026.

In the unlikely event that the Academy cancels the day, all ticket holders will receive a full refund within 10 working days.

Event Changes & Cancellation by the Academy

While every effort will be made to deliver the day exactly as described, some elements — such as the lunch venue or morning meeting room — may be subject to change. If any significant changes are made, you will be notified as soon as possible.

In the unlikely event that the day needs to be cancelled entirely — for example due to circumstances outside my control — all ticket holders will be offered either a full refund or, where possible, a transferred place to a rescheduled date. The Academy cannot be held responsible for any travel or accommodation costs incurred.

What’s Included & Not Included

Your ticket includes:

Morning workshop session
Breakfast bap
Drinks through the morning (tea, coffee and water)
All activity materials
Goody bag
Lunch at the designated restaurant (main meal and soft drink)
Royal Pavilion entry

Your ticket does not include:

Travel to and from Brighton
Accommodation
Any additional food, drinks, or purchases made independently during the day

Photography & Content

Photographs may be taken during the day for use in HBB Academy marketing and social media, including on Instagram, Facebook, and the Academy website. If you would prefer not to be photographed, please let me know in advance or on the day and I will make sure your wishes are respected.

Any content you create during the day — including photographs taken on your own device — belongs to you and is yours to use for your business.

Your Responsibilities

Please ensure you are able to participate in the activities on the day, which include walking on uneven surfaces in Brighton’s Lanes and standing for periods of time during the Pavilion visit. If you have any accessibility requirements, please get in touch before booking so we can make sure the day works well for you.

Contact

If you have any questions about these terms, or about the event, please get in touch via admin@anniebennett.co.uk

HBB Academy Oxford Day — Terms & Conditions

Please read these before booking your place. They’re here to make sure everyone knows where they stand, and to protect both you and the Academy.

The Event

Academy Day Oxford: Planning and Strategy: Your Year Ahead takes place on Tuesday 1 December 2026 in Oxford. Full venue details will be shared in your pre-event brief, sent ahead of the day.

Booking & Payment

Places are confirmed once full payment or the first instalment of the pay in 5 option has been received. Booking is subject to availability — places are limited to 15 and are allocated on a first come, first served basis.

The pay in 5 option is available until 24th July 2026. If you choose this option, you will be charged every month for five months, and all five instalments must be paid in full before the event. Places where payment has not been completed by 24th November 2026 may be released to other members on the waiting list.

Cancellation & Refunds

In the unlikely event that the Academy cancels the day, all ticket holders will receive a full refund within 10 working days.

Event Changes & Cancellation by the Academy

What’s Included & Not Included

Your ticket includes:

Morning workshop session
Drinks through the morning (tea, coffee and water)
All activity materials
Goody bag
Lunch at the Ashmoleum Museum Rooftop Restaurant (afternoon tea style)

Your ticket does not include:

Travel to and from Oxford
Accommodation
Any additional food, drinks, or purchases made independently during the day

Photography & Content

Any content you create during the day — including photographs taken on your own device — belongs to you and is yours to use for your business.

Your Responsibilities

Contact

If you have any questions about these terms, or about the event, please get in touch via admin@anniebennett.co.uk

BUSY BUT BROKE Sprint 25th – 30th July: TERMS & CONDITIONS

1. THE SPRINT

Busy But Broke runs Monday 27th to Thursday 30th July 2026. Free access includes the 3 live teaching sessions (27th-29th July) plus the Day 4 winners and membership session (30th July). Free session recordings will be available in The Profitable Baker Community for approximately one week after each session, then removed.

2. VIP UPGRADE

What’s included The £7 VIP upgrade includes lifetime access to all session recordings, worksheets, and templates from Busy But Broke, access to a private VIP WhatsApp group with Annie, and a done for you price increase announcement template (social post and customer message versions).

Access timing VIP access, including the WhatsApp group, opens Friday 24th July, ahead of the sprint starting Monday 27th July. The WhatsApp group will remain open for at least one week after the sprint ends, to allow time for follow up support and any membership decisions. An exact closing date will be shared inside the group.

Recordings and materials Recordings and materials are for your own personal use, to support your own baking business, and should not be shared, resold, or redistributed to anyone who hasn’t purchased VIP access themselves.

Missed live sessions If you can’t attend a live session, your VIP access means you can catch up in your own time. Posting in the WhatsApp group as you go is encouraged, since that’s part of where the extra support comes from.

WhatsApp group conduct The WhatsApp group is a supportive space for sprint participants only. Please keep discussion relevant to the sprint and your own business, be respectful of other members, and avoid promoting other products, services, or unrelated businesses within the group. Annie reserves the right to remove anyone from the group whose behaviour is disruptive or unkind to others.

Refunds Given the low cost and immediate access to materials, the VIP upgrade is non-refundable once purchased. If you have any issues accessing your materials or the WhatsApp group, please get in touch and this will be sorted directly.

Payment VIP access is a one off payment of £7 and does not renew or recur. It is separate from Academy membership and does not include any other Academy benefits.

3. SPRINT PRIZES

Eligibility Prizes are open to all sprint participants. The free month of Academy membership is only available to those who are not currently Academy members at the time of winning. Existing members remain eligible to win any of the three prize categories, but will receive a 20 minute 1:1 call with Annie in place of the free month. Physical items (apron, mug) apply to members and non-members alike.

Finisher Prize Open to anyone who posts homework on all 3 days of the sprint. One winner will be chosen at random and announced live on Thursday 30th July.

Community Champion Chosen by Annie based on engagement and support shown to others throughout the sprint. Winner announced live on Thursday 30th July.

Lightbulb Moment Chosen by Annie based on a genuine moment of realisation or breakthrough shared during the sprint. Winner announced live on Thursday 30th July.

Prize fulfilment Physical prizes (apron, mug) will be sent within a few weeks of the sprint ending. Links will be sent to winners for the free months of membership. 1:1 calls (whether as part of a member substitute prize, or the separate 48 hour bonus offer below) will be booked at a time convenient to both parties, generally within 2 to 4 weeks of the sprint ending.

One prize per person Each participant may only win one of the three prize categories, even if eligible for more than one.

4. MEMBERSHIP JOINING BONUSES

48 hour bonus: free pricing review call

Eligibility Available to anyone who joins The Profitable Baker Academy as a new member within 48 hours of the sprint ending, by 11.59pm Saturday 1st August 2026. Membership must be started (not just enquired about) within this window to qualify. Not available to existing or returning Academy members.

Booking You’ll receive a link to book your call once you’ve joined. Calls must be booked within 14 days of joining. If a call hasn’t been booked by this date, the bonus will be considered forfeited.

Format 20 minutes, over video or phone, focused specifically on pricing for your baking business. Not intended to cover broader business coaching, branding, or marketing.

Rescheduling Please give at least 24 hours notice if you need to move your call. You may reschedule once. Cancelling or missing the call with less than 24 hours notice, or without notice, means the bonus will be considered used.

No refund in lieu This call is a bonus for joining within the qualifying window, not a standalone paid service. If you choose not to book or use it, no refund or credit will be given in its place.

One week bonus: live training invite

Anyone joining within one week of the sprint ending (by Wednesday 5th August 2026) will be eligible to join the next live Academy training session, taking place on 5th August 2026.

The Profitable Baker: Book Programme — Terms & Conditions

Updated June 2026

Please read these terms and conditions carefully before purchasing a place on The Profitable Baker: Book Programme. By making payment or confirming your place, you are agreeing to the terms set out below.

1. The Programme

1.1 The Profitable Baker: Book Programme (“the Programme”) is offered by Annie Bennett, trading as The Profitable Baker Academy (“Annie”, “I”, “me”).

1.2 The Programme consists of six (6) x 1:1 online sessions delivered over a period of six (6) months, together with email support and draft feedback between sessions, as described on the sales page.

1.3 Sessions will be delivered via video call (platform to be confirmed upon booking). Each session is approximately 60–90 minutes in duration.

1.4 Session dates and times will be agreed mutually between Annie and the client at the start of the Programme and scheduled on a monthly basis.

1.5 The session outline provided on the sales page is a suggested guide only. The content and focus of individual sessions may vary depending on the individual client’s needs, progress, and book development.

2. Booking & Payment

2.1 A place on the Programme is confirmed only upon receipt of payment in full, or the first instalment of a payment plan where applicable.

2.2 The beta price for the Programme is £1,200, payable either:

In full upfront; or
Via a six-month payment plan of £200 per month

2.3 Where a payment plan is selected, all six payments must be completed regardless of whether the client completes all six sessions. By selecting a payment plan, the client agrees to all six payments being made in full.

2.4 Annie reserves the right to suspend access to the Programme (including email support and session scheduling) if a payment plan instalment is missed, until payment is brought up to date.

2.5 Prices are stated in GBP (£) and are inclusive of any applicable taxes.

3. Cancellations & Refunds

3.1 Due to the personalised and time-intensive nature of this Programme, all sales are final. No refunds will be issued once a place has been confirmed and payment received.

3.2 If you have a change of circumstances and are unable to continue with the Programme, please contact Annie as soon as possible. While refunds cannot be offered, Annie will make reasonable efforts to pause or reschedule sessions where possible.

3.3 If you are on a payment plan and choose to discontinue the Programme, all remaining payments remain due and payable in full.

4. Rescheduling & Cancellations by the Client

4.1 If you need to reschedule a session, please give a minimum of 48 hours’ notice wherever possible.

4.2 Sessions cancelled with less than 24 hours’ notice may be forfeited at Annie’s discretion, depending on circumstances.

4.3 Annie will make every reasonable effort to offer alternative dates, but cannot guarantee that rescheduled sessions will fall within the original six-month programme window if notice is given at short notice.

5. Cancellations & Changes by Annie

5.1 In the unlikely event that Annie needs to cancel or reschedule a session, she will give as much notice as possible and offer an alternative date at no additional cost.

5.2 Annie reserves the right to make reasonable changes to the Programme structure or delivery where necessary, provided the overall scope and value of the Programme is maintained.

5.3 In the event that Annie is unable to deliver the Programme due to circumstances beyond her reasonable control, she will offer either a pro-rata refund for sessions not yet delivered, or an alternative arrangement agreed with the client.

6. What’s Not Included

6.1 The following are explicitly outside the scope of the Programme:

Professional editing or proofreading
Cover design, artwork, or graphic design
Photography or food styling
Ghostwriting
Amazon advertising or paid promotion management
Audiobook production
Ongoing support beyond the six-month programme period
Guaranteed sales, income, or bestseller status

6.2 Any third-party costs incurred by the client (including but not limited to editing, design, photography, or advertising) are the sole responsibility of the client.

7. Intellectual Property

7.1 All materials, frameworks, guidance, and resources shared by Annie during the Programme remain the intellectual property of Annie Bennett / The Profitable Baker Academy.

7.2 Materials provided may be used by the client for the purposes of completing the Programme and writing their own book, but may not be shared, reproduced, resold, or distributed to third parties without prior written permission.

7.3 The client retains full ownership of all original content they create during the Programme, including their book manuscript.

8. Confidentiality

8.1 Annie will treat all information shared by the client during the Programme as confidential and will not share it with third parties without the client’s consent, except where required by law.

8.2 The client agrees to treat any materials, resources, or frameworks shared by Annie as confidential and for their personal use only.

9. Results & Disclaimer

9.1 The Programme is designed to guide and support clients through the process of writing, publishing, and launching a book on KDP. However, Annie makes no guarantee of specific results, income levels, sales figures, or bestseller status.

9.2 Results will vary depending on the individual client’s effort, book concept, niche, writing pace, and market conditions, among other factors.

9.3 Nothing shared during the Programme constitutes financial, legal, or professional advice.

10. Behaviour & Fit

10.1 Annie reserves the right to terminate the Programme with a client if their behaviour is deemed inappropriate, disrespectful, or incompatible with a productive working relationship.

10.2 In the event of termination under clause 10.1, a pro-rata refund for sessions not yet delivered will be considered at Annie’s discretion.

11. Privacy

11.1 Any personal data collected in connection with the Programme will be handled in accordance with Annie’s Privacy Policy, available here.

11.2 Annie may request permission to use client outcomes for marketing purposes. This will always be requested separately and will never be assumed.

12. Governing Law

12.1 These terms and conditions are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Contact

If you have any questions about these terms before purchasing, please contact Annie at: admin@anniebennett.co.uk

By confirming your place on The Profitable Baker: Book Programme, you confirm that you have read, understood, and agreed to these terms and conditions.

1:1 Coaching & Strategy — Terms & Conditions

1. Services Provided

Annie Bennett provides business coaching, mentoring and strategy services to home baking business owners through the following offers:

· VIP Strategy Day (in person)

· Half Day Business Intensive (in person)

· Online 1:1 Mentoring sessions

· Ongoing Monthly Mentorship

All services are for educational and strategic purposes only. No specific financial or business outcome can be guaranteed.

2. Booking & Payment

All sessions must be paid in full before the session paid for takes place.

Prices are subject to change. The price at the time of booking will be honoured.

3. Cancellation

Once payment is made, it is non-refundable.

4. Rescheduling

In-person sessions (VIP & Half Day)

The session date must be decided within one week of payment. Once the date has been agreed and finalised:

· Reschedule more than 7 days’ notice: reschedule no charge. However, the day must be taken within 3 months of initial date booked. After this time no refunds can be given.

· Reschedule less than 7 days’ notice: £10 reschedule fee. (Venue Charge)

· Failure to attend without notice: no refund or reschedule.

Online sessions

· 24+ hours’ notice: free reschedule.

· Less than 24 hours’ notice: Reschedule at Annie’s discretion.

5. Academy Membership Inclusion

Where Academy membership is included in an offer, access will be granted after payment and continues for the stated period. Membership is non-transferable and non-refundable once activated.

Members must have at least two active months in the membership to be eligible for the members’ rate for the VIP Full Day.

Preferential pricing for Academy members applies only while membership remains active.

6. Ongoing Mentorship

For the discounts for ongoing mentorship, follow on sessions must be paid for and taken within one month of initial session.

Months 1–2: £297
Months 3–5: £267
Month 6+: £247

Should a month be missed, the charge returns to the full charge.

7. Client Responsibilities

Clients are responsible for their own actions, decisions, and results.
Annie provides guidance and support but cannot guarantee specific outcomes.

Clients must attend sessions on time and in a suitable environment.

8. Confidentiality

All client information is kept confidential and will not be shared without consent, except where required by law.

9. Intellectual Property

All materials, frameworks, and resources provided remain the intellectual property of Annie Bennett and may not be copied, shared, or reproduced without written permission.

10. Limitation of Liability

Annie shall not be liable for any direct or indirect loss resulting from the use of the services provided.

11. Governing Law

These terms are governed by the laws of England and Wales.

Wedding Cake Business Course — Terms & Conditions

Last updated:January 2026

These Terms & Conditions apply to the Wedding Cake Business Course provided by Annie Bennett / The Home Baking Business Academy (“we”, “us”, “our”).
By purchasing or accessing this course, you (“the Client”, “you”) agree to the following terms.

1. Course Access & Delivery

The Wedding Cake Business Course is a digital training programme delivered online with instant access upon successful payment.

You will receive access via the Academy platform and are responsible for ensuring your own internet access and suitable device.

The course does not include 1:1 tuition, though as it no longer includes Facebook group participation, questions may be asked via email admin@anniebennett.co.uk (fair use applies)

Access is granted for personal use only and may not be shared, transferred, sold, or sublicensed.

2. Eligibility

This course is intended for individuals aged 18 or over who are running or planning to run a home-based baking business.

3. Payment & Refund Policy

Due to the instant access nature of this digital product, all sales are final.

Under UK Consumer Contracts Regulations, once digital content is accessed, the statutory 14-day cancellation right is waived.

By completing your purchase, you expressly agree that:

Access begins immediately, and
You waive your right to cancel once the content is accessed.

No refunds, exchanges, or transfers will be provided under any circumstances.

4. Intellectual Property & Usage

All course materials including:

Videos
Workbooks
Downloads
Templates
Written content

are the intellectual property of Annie Bennett / The Home Baking Business Academy.

You may not:

Copy, reproduce, distribute, resell, or share any part of the content
Use materials for commercial training purposes
Claim ownership of any materials

Violation may result in immediate removal of access without refund and possible legal action.

5. Disclaimer & No Guarantees

This course provides educational and strategic guidance only.

We make no guarantees regarding:

Income
Business success
Sales results
Customer bookings

Results depend on your own actions, commitment, skills, market conditions, and business decisions.

You are solely responsible for the outcomes of your business.

6. Food Safety & Legal Responsibility

Any food safety, hygiene, licensing, insurance, or legal compliance decisions made as a result of this training are your own responsibility.

You must ensure you comply with:

Local authority regulations
Environmental Health requirements
UK food safety law
Tax and business registration obligations

We accept no liability for business compliance or regulatory outcomes.

7. Limitation of Liability

To the maximum extent permitted by law, we shall not be liable for:

Any direct, indirect, or consequential loss
Loss of income or business
Business interruption
Client dissatisfaction
Failure to achieve expected results

8. Termination of Access

We reserve the right to terminate your access without refund if you:

Breach these Terms
Share or misuse content
Behave in a way that is abusive, unlawful, or damaging to the Academy community

9. Data Protection

Your personal data will be processed in accordance with UK GDPR and our Privacy Policy.

10. Governing Law

These Terms & Conditions are governed by the laws of England and Wales.

Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Instant downloadable Toolkits

1. Digital Product
The Toolkits are a digital product. No physical items will be shipped. Once purchased, you will receive immediate access to all downloadable files, templates and training videos included in the toolkit.

2. Non-Refundable Purchase
Because this is a digital product with instant access, all sales are final and non-refundable. By completing your purchase, you agree that you understand digital items cannot be returned.

3. Personal Use Licence
This toolkit is for personal use only.
You may not:

share, resell, reproduce, distribute or give the resources to others
use any templates, videos, or documents to create your own commercial products, courses or memberships
upload or share the materials publicly

You may use the tools within your own baking business only.

4. Access
You will have ongoing access to the materials for as long as the resources remain available inside my delivery system. If I need to update, replace or move the toolkit, you will be provided with new access details at no extra cost.

5. No Guarantee of Earnings
The Toolkit provides guidance, tools and training, but your results depend on your own effort, implementation and business decisions. No income, profit or sales levels are guaranteed.

6. Technical Requirements
Some files may require programs such as Canva, Google Drive or PDF readers. It is your responsibility to ensure you have access to these free or commonly available tools.

7. Contact & Support
If you have trouble accessing your purchase, please contact me at admin@anniebennett.co.uk
Support is provided for access issues, not business coaching.

8. Copyright
All materials are copyright © Annie Bennett / The Home Baking Business Academy.
Unauthorised sharing or reproduction violates copyright law.

9. Acceptance of Terms
By purchasing The Profitable Baker Toolkit, you confirm that you have read, understood and agreed to these Terms & Conditions.

Free Trial

By activating your free trial of The Home Baking Business Academy, you agree to the following terms:

1. Free Trial Duration

The free trial provides 30 days of full access to The Home Baking Business Academy.
Access begins immediately upon completing the sign-up process.
The deadline for the free trial after buying the ‘selling to cafes’ toolkit, is 15th February, regardless of when the toolkit was purchased. After that date the free trial will not be available.

2. Payment Details Required

A valid payment method must be entered at the time of sign-up to activate the free trial.
No payment will be taken during the 30-day trial period.

3. Notification Before Billing

You will receive an email 5 days before your first payment is due, reminding you that your trial is ending.
This gives you time to cancel if you do not wish to continue.

4. Membership Billing After Trial

Unless cancelled, your membership will automatically continue after the 30-day trial.
The standard membership fee of £30 per month will be charged to your chosen payment method.
Billing is monthly on a recurring basis.

5. Cancelling the Trial

You may cancel your membership at any time during the trial, and you will not be charged.
Cancellation must be completed through your account dashboard.
No refunds are provided for failure to cancel before the trial ends.

6. Access After Cancellation

If you cancel during the free trial, your access will continue until the end of your trial period.
If you cancel after billing has begun, access continues until the end of the paid billing period.

7. What’s Included in the Free Trial

Your trial gives you full access to:

All Academy trainings, masterclasses and workshops
All templates, planners, PDFs and resources
Community chat and support spaces
Live monthly planning sessions
Co-working, accountability and any additional member events

8. Changes to the Trial Offer

The Home Baking Business Academy reserves the right to modify or withdraw the free trial offer at any time.
Changes will not affect users who have already activated a trial.

9. Fair Use Policy

Trial access is intended for genuine use only.

10. Contact

If you have any questions about your trial or membership, you can contact us at:
admin@anniebennett.co.uk