Promotional graphic for The Home Baking Business Academy's Sales Confidence Challenge 2026. The Academy logo appears at the top. Large bold text reads The Sales Confidence Challenge 2026, Monday 1st to Friday 5th June. Below that, smaller text reads Five Days, Five Emails, and Five Tasks that might quietly change the way you feel about selling your work. At the bottom, a gold button reads Sign Up Here. The background is cream with a subtle floral design.

The Profitable Baker Academy

For bakers who mean business.

A promotional graphic for the Home Baking Business Academy on a cream background. Large serif text reads "Come And Spend The Day With Us!!!" with a subheading "Academy In Person Days now booking for 2026!" Below are two angled photos with handwritten-style labels: on the left, the Royal Pavilion in Brighton labelled "Brighton 10th July", and on the right, the neoclassical facade of the Ashmolean Museum in Oxford labelled "Oxford 1st December".

Hi, I’m Annie,

Welcome to my website, It’s lovely to have you here.

We’ve had a name change… we are now The Profitable Baker Academy! It may take a while to change the name across the whole website, so please bear with me whilst I make the changes.

I help bakers to start and grow a profitable home baking business, so if it is your aim to run one, then you’re in the right place.

Have a look and see how I can help you to grow your baking business, and please get in touch if you feel I can help you.

And have a look at the details for my June Sales Confidence Challenge! There’s no cost, and it might make all the difference to your sales confidence.

I look forward to working with you!

Smiling woman wearing glasses and a pink jumper holds a laptop in one hand and a mixing bowl with baking tools and a copy of The Home Baking Business Bible in the other, representing the balance of running a home baking business. A “Delicious Magazine Awards – Business Coach of the Year Finalist 2025” badge appears in the top corner.

What The Academy Is About

This space isn’t a one-time course or a checklist you download and forget. It’s a resource hub built for bakers who want more than hobby status, for those ready to treat baking like the business it can be. Here’s how we do it:

Grow With Support That Understands You

The Academy Membership

A friendly yet structured place to learn, take confident steps forward, and feel supported every month. You’ll find practical training, weekly lives, Q&As and a community of bakers walking the same path alongside you. Whether you’re just getting started or looking to solidify your systems and confidence, this is where progress happens, one thoughtful step at a time. FIND OUT MORE

1:1 Coaching With Me

Sometimes you need personalised strategy, honest clarity, and a plan that fits your business. That’s where our one-to-one sessions come in. They are a space to untangle where you are now and build the next stage with intention, confidence and calm. FIND OUT MORE

Woman wearing glasses and a black jumper, sitting on a sofa and gesturing while working on a laptop, appearing focused and engaged.
Shelf showing The Home Baking Business Bible and a food hygiene record book, styled with a whisk and wooden spoon in neutral ceramic pots.

Learning Beyond Membership

The Profitable Baker Podcast

Each episode is like having a cuppa with a baker who’s been there. We talk mindset, pricing, visibility, setbacks and wins — practical conversations and stories to help you feel less alone while you grow. New episodes on most Wednesdays. FIND OUT MORE

Blogs Full of Real-World Advice

Our blog covers the everyday wins and struggles of running a baking business — from pricing to planning, mindset to marketing. Every post shares tips, reflections, and the kind of insight that helps you move forward with confidence. New blog posts every other Monday. FIND OUT MORE

Books & Tools to Guide You

From The Home Baking Business Bible to planners, record books and journals, these are resources designed to keep you organised, inspired and in control as you grow. They’re tools I wished I had when I started. FIND OUT MORE

Not started your baking business yet?

My start up guide has helped thousands of bakers to get their businesses started.

Cover of the free guide 'Starting A Baking Business: Steps to Follow with Checklist' from The Home Baking Business Academy. Features a professional photo of Annie Bennett in a white chef's jacket, smiling as she dusts icing sugar over a cake on a stand in a bright, modern kitchen. Green branded background with the HBB Academy logo at the bottom.

Just set up your business?

My New guide: Why Your Baking Business Isn’t Making You Money… And How To Fix It

Cover of the guide 'Why Your Baking Business Isn't Making You Money... And How To Fix It' by Annie Bennett of The Home Baking Business Academy. Features a professional photo of Annie in a white chef's jacket, dusting icing sugar over a cake on a stand in a bright kitchen. Subtitle reads: Five fixes for bakers who are busy, brilliant, and ready to be properly profitable

Not sure where you are with your business?

My Quiz will point you in the right direction.

Not sure where you are with your business?<br />
My Quiz will point you in the right direction.

Social Media

I share practical business tips, honest advice, and simple reminders about what really helps baking businesses grow — straight to your feed. It’s an easy way to learn, stay inspired, and feel supported between blogs, podcasts and training. Connect below…

Connect with us…

Annie Bennett     Finalist

D’Licious Magazine Awards

Business coach Of The Year

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