The Home Baking Business Academy presents…

The Big Home Baking Business Challenge 2025

Ready to give your baking business a boost in 2025?

Join The Big Home Baking Business Challenge.

A free 4-day event designed to help you tackle the things that really move the needle.

From pricing and sales, to vision planning and visibility, each day you’ll get simple, practical tasks that make a real difference.

By the end, you’ll feel clearer, more confident, and excited about where your business can go this year.

It’s free to join, and all you need to bring is your notebook, your ideas, and your baking passion.

It’s happening 22nd – 25th September

There will be four sessions:

Monday 22nd 12 noon: Pricing & Money Mindset

Tuesday 23rd 12 noon: Sales Made Simple

Wednesday 24th 12 noon: Goals & Vision Boarding

Thursday 25th 12 noon: Marketing & Visibility

Each session will teach you an aspect of running your baking business, and will include a short task.

Complete all four tasks to be in with a chance of winning a prize.

Prizes will be revealed at the welcome party on Sunday 21st September 7pm.

Join the Challenge Facebook Group to access, the link will be sent on signing up.

THEN…

Monday 29th September 7pm:

Masterclass: 5 Ways To Double Your Income

Want to go VIP? Only £7

All the challenge recordings and resources sent via email for lifetime access

Exclusive access to VIP Whatsapp chat group.

PLUS Masterclass recording

CLICK HERE to find out all about it!

Challenge Sign Up only. CLICK HERE for VIP Upgrade.

(Please check junk/spam folders, as emails can end up there.

You can unsubscribe at anytime, and I won’t share your details with anyone.)

Previously a full time teacher and headteacher, Annie began her baking business, Leading Lady Cakes, in 2014. After a few years running her business alongside her teaching commitments, Annie left full time teaching in 2019. Since then her business has gone from strength to strength, with orders being placed up to 2 years in advance. She works closely with other wedding suppliers, and has much experience in the world of baking and weddings. Although she has now had to close her business due to illness, she now uses her teaching skills to teach the business of home baking. She started The Home Baking Business Comunity UK group in 2020, which now has a membership of over 16,000. She also runs a paid membership, The Home Baking Business Academy. She has published and sold a range of books for home baking businesses, and has sold over 2000 copies since her first publication in 2021. Her most popular title, The Home Baking Business Food Hygiene Record Book, has sold over 1000 copies, and is regularly at the number 1 spot of the home business category on Amazon. The book is also loved by EHOs and those that have seen it, recommend it! She is also regularly featured in the national media, having been featured in Hello, Metro, the BBC and Woman Magazine. Annie is not only a fully qualified and experienced teacher of 30 years, but also has qualifications in bookkeeping, tax assessment and payroll. Out of the kitchen, and quite often within it, she is a fully trained operatic soprano, which was the inspiration for the name of her baking business. She has sung the leading roles of Carmen and Tosca and many other roles from Puccini, Mozart, Donizetti and Verdi, and being a talented seamstress has also made the costumes for the various roles she has sung. She lives in East Sussex with her two gorgeous daughters and is very likely to be increasing her cat count from two to many within the foreseeable future.

Annie Bennett ran her baking business Leading Lady Cakes for 10 years.

Previously a primary teacher and headteacher for 30 years, and also a qualified bookkeeper, Annie now teaches bakers how to start and build profitable baking businesses. through The Home Baking Business Academy.