The Home Baking Business Academy
Turn Your Baking Passion into a Thriving, Fully Booked Business – Join the Academy That’s Helping Bakers Like You Succeed
You’ve got the skills. You’ve got the passion.
But building a profitable baking business?
That’s where the Home Baking Business Academy comes in.
Whether you’re just getting started or ready to take things to the next level, this is the place where bakers become business owners — without burning out.
Imagine having customers who:
Value your time
Happily pay your prices
and actually get excited to work with you.
No more last-minute stress, no more draining orders,
just the right people, at the right price, every time.
Hi, I’m Annie Bennett, and I run The Home Baking Business Academy.
I spent 30 years as a primary teacher and headteacher – so I know how to guide people gently, and how to hold space when things feel overwhelming.
I also ran my own baking business for a decade. I know what it’s like to balance ingredients, invoices, and imposter syndrome – often all in the same morning.
I understand food hygiene and labelling laws inside out, and I’m a qualified bookkeeper, and I bring that real-world experience into everything I teach.
But more than anything, I understand what it’s like to feel stuck. To think you have to be the cheapest to be successful. To believe every customer is “a good customer” – even when they’re not.
Inside the Academy, there’s no such thing as a silly question. You’ll find calm, friendly support from someone who gets it – and who’s here to help you feel capable, not just informed.
Testimonials…
Also in the Academy:
So, what happens when you join the membership?
You can start by joining a live session or catching a replay – whatever works best for your week.
You’ll also get access to a full library tour video, so that you know exactly what’s available and where to begin.
When you’re ready, the Cake-rriculum tool will help you assess what’s already working in your business – and what might need attention.
And from there, you’ll take steady, confident steps forward – with guidance and support all the way – so your business finally starts to feel clear, calm and genuinely yours.
Why I built this
I created The Home Baking Business Academy because I know what it’s like to feel stuck – working all hours, guessing at prices, and wondering if the business you love will ever really work. If I’d had this kind of support when I started, I’d have grown so much faster (and with far less stress).
This membership is for bakers like you – who are determined to make their business work, but don’t always know how. I’ll show you what needs to be in place, and guide you through it step by step – no overwhelm, no pressure, no judgement.
Because it is possible to build a successful baking business – no matter what you make, or where you live.
October is Sales Month, and every single training, template, and activity is designed to help you:
✨ Get confident with sales
✨ Develop a sales strategy
✨ Know your customer’s sales journey.
✨ Set up a sales tracker, to make the most of the customers you already have.
✨ know how to create social media posts that spark sales!
By the end of the month, you’ll feel a huge shift: confident with sales, and bringing in those bookings.
For those who want a little extra support…
The Academy now has a VIP Level.
Alongside everything in The Academy, VIP gives you more personalised guidance, extra accountability, and direct feedback so you never feel stuck or unsure what to do next.
It’s for you if you want more clarity, faster progress, and someone in your corner while you grow.
This level is in addition to the standard level, and you will be sent an invitation to join the VIP Level with your Academy welcome email.
Baking Business Courses included in the HBBA Membership:
The Home Baking Business Academy Membership
Transform your baking business with expert guidance each month, tailored to fast-track your success.
£30 a month
No minimum membership time, you are free to leave at any time.
