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Why “Experience” Is the New Differentiator for Home Baking Businesses (And Why You’re Already Ahead)

by Annie-Bennett | Jun 22, 2026 | Uncategorized

There’s a shift happening in how people buy baked goods, and if you’re a home baker, it’s working in your favour. Customers aren’t just buying cake anymore. They’re buying the feeling that comes with it. The anticipation of opening a...

Five Signs You’re Losing Sales Without Realising It

by Annie-Bennett | Jun 1, 2026 | Uncategorized

Welcome to the first blog of The Profitable Baker Academy! Previously The Home Baking Business Academy, the name has changed to work alongside our popular podcast…and because it reflects more accurately what The Academy is about. Five Signs You’re Losing Sales...

Why Lowering Your Prices Is Not the Answer (And What to Do Instead)

by Annie-Bennett | May 18, 2026 | Uncategorized

When a customer pushes back on your price, or enquiries feel slow, or someone asks if you can do it a bit cheaper, the temptation is immediate: just lower the price. It feels like the practical solution. It feels like the thing that will move things forward. It...

Baking Through It: Running Your Business When Your Health Gets in the Way

by Annie-Bennett | May 4, 2026 | Uncategorized

Let’s be honest about where I’m writing this from… I’m writing this in the third week after finishing an intense round of radiotherapy. I’m tired in a way that’s hard to describe to anyone who hasn’t experienced it. Not tired...

What the Tax Changes Actually Mean for Your Home Baking Business

by Annie-Bennett | Apr 20, 2026 | Uncategorized

Tax talk does not have to be scary. Here is what changed, what it means for you, and what you actually need to do about it. If the words ‘Making Tax Digital’ bring you out in a cold sweat, you are not alone. Tax changes always sound bigger and scarier than...

5 Things Home Bakers Get Wrong About Tax (And How to Avoid Them)

by Annie-Bennett | Apr 6, 2026 | Uncategorized

Tax doesn’t have to be terrifying. But it does have to be right. Here are five of the most common mistakes home bakers make — and what to do instead. Let’s be honest. ‘Tax’ is not the reason most people start a home baking business. You started...
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